Cashback websites have revolutionized the way we shop online, offering consumers the opportunity to save money on their purchases through cashback rewards. Among these platforms, one name stands out as a pioneer and leader in the industry: Rakuten.
The Emergence of Cashback Websites
Cashback websites are a type of reward website that pays its members a percentage of the money earned when they purchase goods and services via its affiliate links.
Over 5,000 cashback websites operate globally, with the global cashback industry valued at approximately $8 billion.
Rakuten: A Trailblazer in the Cashback Industry
Rakuten, formerly known as Ebates, was founded in 1999, making it one of the original players in the rebate market. Since its inception, Rakuten has grown exponentially, drawing in more than 10 million users.
Rakuten offers cashback percentages on spending, special discount codes, and exclusive deals. The platform has managed to stay relevant and competitive, even as new cashback websites have sprung up around the globe.
The Success of Cashback Apps in the United States
In the United States, cashback apps have seen a surge in popularity. In 2022, the rewards and gift card app Fetch was the most popular discounts and deal shopping app in the United States, with over 14 million downloads.
Conclusion
The success of Rakuten and other cashback websites and apps underscores the shift in consumer behavior towards smart saving. As online shopping continues to evolve, cashback websites and apps will undoubtedly play a crucial role in shaping the future of e-commerce.
So, whether you’re an online shopping veteran or new to the game, cashback websites like Rakuten offer a smart way to save on your purchases. Happy shopping and saving!
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